Smartending App


About Us

A Smarter

The advancement of technology has impacted various markets and industries globally. SMARTENDING is committed to introducing the most advanced technology to the food and beverage sector.

"Business should be kept in adjustment with the forces at work in its environment." —McKinsey & Company

SMARTENDING’s SaaS platform functions as point of sale software, a business management tool, and as a mobile application for the food and beverage industry. The implementation of the SMARTENDING platform will have a significant effect on the overall experience for patrons, event coordinators, and enterprises alike.

Our Mission

To simplify operations for patrons, business owners, and event planners while constantly striving to improve the overall experience through the innovative utilization of the SMARTENDING platform.

Our Vision

Our vision is to be the definitive source for an all-inclusive mobile solution in the food, beverage, and event industry, elevating the night-out experience for all.

Core Values





The Brains 

Our Team

(Click to see more)

Antonio Tarantino

Hi there! My name is Antonio Rogers, and I'm the CEO and Founder of SMARTENDING, Inc. My passion for people and Improving processes inspired me to design and bring to the market the fastest point of sale in the world! I’m Detroit born, but living in Dallas as a University of Oklahoma graduate. In my free time, I’m riding my Trek on my favorite trail, rooting for my Oklahoma Sooners, or teaching my dog Hacker a new trick, so we can show off at the dog park! To me nothing is more important than a pleasant customer experience and It’s true what they say, “Everything is bigger in Texas”. For example sports, concerts, resorts, conferences, nightclubs, weddings, hotels etc. 

Antonio | CEO & Founder

Ashton Bruton

Ashton Bruton is the co-founder and CTO of Smartending Inc. He has over 10 years of experience in software engineering and has worked for multiple Fortune 500 companies. He is a graduate of Texas Tech University and is very passionate about diversity in the technology industry. His goal is to create an environment where people of varied backgrounds can utilize their talent and vision. He takes pride in being a visionary member of our illustrious team. He is committed to driving the growth of the Smartending brand through thoughtful decision-making and ambitious, technologically forward innovation. In his free time, Ashton enjoys producing, curating, and studying the history of music. 

Ashton | CTO

Phillip Stephens

From Kansas City Missouri, Go Chiefs! Graduate of Rogers State University in Claremore Ok. where I was a member of the Hillcat basketball team for 4 years graduating with a degree in Business Management and Corporate Communication. As the COO of SMARTENDING Inc. my goal is to bring 11 years of experience in developing business plans and processes to achieve success in growth, profits, and most importantly customer service. With customers service being the main focus I look forward to changing the world one SMARTENDING Kiosk at a time. Go SMARTENDING!

Phillip | COO

Brent English

My name is Brent and I’m the Chief Marketing Officer for SMARTENDING. I’m a Dallas native, who received my bachelor’s degree from New York University in 2008. In 2013, I began working with the largest spirits and wine distributor in the US, as a member of the company’s first-ever Multicultural Marketing team. In this role I worked to develop and execute hyper-targeted marketing strategies to effectively engage African American, Hispanic, Asian, and LGBTQ+ consumers. As the Chief Marketing Officer, I focus on diversity and inclusion at SMARTENDING and I’m responsible for recognizing, creating and implementing plans to promote diversity within our organization. 

Brent | CMO

Michael Williams

Born in Hearne, TX. Texas A&M University graduate. Gig ‘em! I have been in the tech space (both sales and product) for 10 years. I love and enjoy music (mostly all genres), sports, art, outdoors, and seafood. I serve as President for SMARTENDING and I am responsible for developing strategic sales plans/strategies that will promote sales growth and provide superior customer satisfaction and ensure retention. I am passionate about SMARTENDING because I truly believe we have a product and solution that will change the nightlife experience for all as we know it. GO SMARTENDING!

Michael | President

James Meara

I’m James Meara, Corporate and Strategic Advisor for SMARTENDING. My responsibilities include operational and financial strategy, assessment of organic and acquisition expansion opportunities, governance and risk management. I support all aspects of the company's finance function, including accounting, financial planning and analysis, as well as treasury and investor relations. I also support corporate strategy, partnering closely with the CEO and COO to develop and execute a long-term growth strategy that creates value for SMARTENDING stakeholders.

James | Corporate and Strategic Advisor

Dawn Spalding

My goal is to bring enthusiasm, professionalism and out-of-the-box thinking and creativity to every project! From strategic partnerships to innovative initiatives. As the Director of Strategic Partnerships, I’m responsible for the strategic vision, acquisition, management and growth of SMARTENDING partnerships with many of the world’s largest bar & restaurant groups. I’ve been a Marketing, Strategic Partnership and Media Specialist in Dallas for many years, and I’ve spearheaded campaigns for major entertainment venues including the Cowboys where I was the talent buyer with country music superstars: Garth Brooks, Alan Jackson, Brooks & Dunn, & Toby Keith.

Dawn | Director of Strategic Partnerships


Hey! My name is Ricky and I am the head of design.

Ricky | Head of Design


Hey there! My name is Jose. I am a Web Designer and overall Marketer that focuses on Branding, Design and Customer Experience. I’ve been in the field for about 5 years, and have been able to work with hundreds of clients from all different industries, all the way from Small Businesses to Fortune 500 companies. My goal at SMARTENDING is to ensure that every customer experience that comes from any of our channels is always the best starting from our Mobile App and our Website. We as a team, are looking to revolutionize the way we all do nightlife. A smarter nightlife experience.

Jose | Director of Product Development


Hey! My name is Eboni, originally from Chicago, and I’m the Special Events Coordinator for SMARTENDING! I work directly with the COO and the Director of Strategic Partnerships assisting in the selling, planning, and coordinating of all aspects of private events held within the state of Texas, to support the SMARTENDING annual private event sales plan. I’m responsible for introducing our new and innovative technologies, to our clients, and articulating our competitive advantage in the event space. I’ve been in the entertainment industry for over 10 years, and I have 5+ years of bartending experience in 3 different cities. 

Eboni | Special Events Coordinator

Join Our Team

Develop your skills with SMARTENDING.

Develop and grow with SMARTENDING as we look to change the way we all enjoy the nightlife.

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Made with ❤️ in Dallas.